top of page
Hi there, I'm Therese.
Multi-disciplinary design leader with 19 years of experience in B2B and B2C SaaS. I blend brand strategy, UX expertise, and consumer empathy to create solutions that drive business impact and alleviate user pain points. Passionate about building high-performing teams, I champion user-centric, data-driven design to deliver meaningful, insight-led experiences that solve real business and consumer challenges.
Design Leader
My principles
Function informs design
If the consumer expects it to work one way and it doesn't, we've missed the mark. A user-centric approach ensures we deliver expected behaviors in delightful and meaningful ways, without distracting or wasting the user's time.
Fail fast
Test, build your research foundation, and iterate continuously. But don’t let this slow down production in search of the "perfect" solution. Got it wrong? Great learning opportunity. Collect the data, understand what didn’t work, fix it, ship it, and repeat. Real-world "live" data collection often teaches us more than pre-emptive studies. Fail fast, learn, and become a better designer.
Design for the user
Designing without considering users is like shouting into the wind: no one else knows it's happening. Understand your users' pain points and goals to pre-empt their needs. Design is communication, and it works best when you know your audience. Keeping the user front of mind ensures I design for them, not myself, making me more successful in addressing their needs and requirements.
Case Studies
bottom of page